Multiple projects in which I collaborated as an illustrator and/or graphic designer.

The TIM group ranks among the largest telecommunications companies in Brazil. 

I contributed to the creation of user-centered illustration concepts for several of their digital products, specifically tailored for a blog format.

Creation of 6 illustrations for the Illustrated project titled "Redesigning Dyslexia" for the Design Management and Cultures undergraduate course from London College of Communication.

Creation of a visual identity for Bike Box, a specialized brand offering convenient and swift repairs for luxury bicycles and motorcycles within a container.

Logo creation for Join Africa, an app that aims to provide guides with a way to share animals they discover with other guides while providing marketing via a leaderboard and web pages, which also allows conservation/park authorities to better monitor parks by preventing people from speeding, going off car paths, and overcrowding animals.


The logo's concept revolves around guiding and connecting human beings and animals within safe and organized spaces governed by a system of grids. 

The design visually integrates the words, evoking a sense of care and responsibility, emphasizing their interdependence. By incorporating geographic elements and vibrant colors, the logo connects African culture with the idea of a harmonious coexistence — a great place for both humans and animals to thrive. 

The created icon is a simplified logo representation, preserving the same sense of coexistence between humans and animals through a system of grids. Its advantage lies in its ability to be applied to smaller graphic and digital materials without compromising the visualization of the original logo concept. It serves as an iconographic support, maintaining the essence of the message and providing flexibility for various applications. 

In this way, the icon complements the logo, allowing the visual identity to be consistently recognized in different contexts and platforms. 

Other Projects

CUBO is a global design agency with agile 5-day creative sprints. I worked as a senior illustrator for the project. 

The Earth Charter, a visionary document created by Maurice Strong and Mikhail Gorbachev in 1987, outlines 16 principles organized into 4 pillars, with the goal of inspiring a new era of global interdependence and shared responsibility for the well-being of all human life. 

However, despite its profound importance, the Earth Charter has lacked a well-defined visual identity and illustration guide, which could help to amplify its impact and reach.

Senior illustrator

Project Role

InVison

Tools I used

Pinterest

Notion

Adobe Photoshop

Adobe Illustrator

Miro

Skills I used

Storyboarding

Storytelling

Time management

Presentation

Documentation

Collaborate with a team of creatives to develop a new visual identity for the movement, with the aim of turning conscience into action for a better relationship with our planet.

We held talks with the client to learn more about them and dig deeper into the subject at hand. The history of the movement, why it exists, what it wants to pass on to the world, and so on.

Understanding the project

Research process

Each step is like adding pieces of a puzzle. First, the client presents what they already have, such as a tone of voice or visual identity, if any. Then, we begin the brainstorming phase by discussing where we are and where we want to go. This helps the team to arrive at a motto that will guide the work done from then on, putting everybody on the same track towards a satisfying result.

Understanding the What and How

The creatives get together and start working on the defined motto. Although the work from here is done separately, it is a constant collaborative process, where feedback is extremely important for the progress of the work. 

Creatives get together

Concept stage

And merge the new tone of voice, visual system and visual identity into a campaign that later would become a website. 

To create an illustrated visual identity for the movement

Goals

Visual System

Outcomes

Illustrated visual identity

The logo was redesigned, and a color palette was created to be used in the visual materials of the movement.

Every pillar and principles within them received a graphic representation.

After understanding which direction we were going to take with the visual concept, I started to search for visual references (images and illustrations).

Many attempts were made before arriving at the final illustrations. I focused on exaggerated shapes, where the distortion of the body parts resembled fluid, natural flows.

I was given the challenge to create an illustrated visual identity for the movement while keeping in mind the project's motto "turning conscience into action", the movement's four pillars, as well as the representation of the movement itself.

Respect and Care for the Community of Life

Each character would have a humanoid shape, but considering that we wanted to represent all human beings, we chose to go with a blue skin tone, which, in addition to symbolically representing humanity, is a derivation of the color chosen for the movement.

Respect and care for the community of life

At the end of the sprint, after joining forces with the creative professionals, we shaped what became the new social media front for the movement, a new and improved website.

The problem

About

Challenge

Time line

Principle

Visual System

Changes

Direction

02. Illustrated visual identity

Research

Experimentations

Final illustrations

Pilar I

Pillar II

Pillar III

Pillar IV

Earth

The new website

Visit